The Land Rover turned 40 on June 17th. The world's first vehicle as good on-road as off-road, the Land Rover is one of the most momentous vehicles in the history of the automotive industry. It was a landmark in the development of the Sport Utility Vehicle and was the initial completely competent luxury 4x4.
The Land Rover has spanned three generations. The earliest, nowadays recognized as the Classic, was launched in 1970 and remained in production with plenty of improvements and an array of variations for more than 25 years.
The second-generation Land Rover, known as the P38a, rolled into showrooms in 1994 and was replaced by the current model seven years later. The Land Rover’s ongoing achievements led other first-class vehicle manufacturers to enter the thriving luxury SUV market. Land Rover’s most recent version has enjoyed superior annual sales to any preceding models and maintains its reputation worldwide. Sold around the world, the Land Rover continues as the definitive option for the luxury SUV consumer.
The Land Rover is actually four vehicles in one. It's a working cross-country vehicle, a seven-day-a-week luxury car, a high-performance vehicle car for long-distance travel and a leisure vehicle that will take its owner all over the highways of the world.
The Land Rover Sport, a second model line intended for more sports-oriented drivers, was instigated in 2005. It was highly successful and, two years after being launched, was Land Rover's largest-selling vehicle worldwide.
Later this year, another component of the Land Rover brand will be added, taking the collection to three model lines. The new vehicle will be lighter, smaller and more fuel-efficient, making it a perfect addition to Land Rover’s dedication to ecological sustainability. Nevertheless, it won’t be any less lush, less premium or less exceptional than any of the other Land Rover models.